Yahoo! is one of the most popular search engines and has evolved into a diversified portal for services like news, entertainment and shopping. Yahoo! Hong Kong launched the "YAHOO! Asia Buzz Awards” in 2005, becoming the first comprehensive awards ceremony held in Hong Kong by a website.
Nominee for the awards are decided by the popularity on Yahoo! search engines, aims at rewarding the “buzziest” and most influential icons in the region. In order to get more participation, Yahoo! decided to provide online live streaming to attract a humongous crowd of new audience.
The awards ceremony was held at Piazza C of Hong Kong Cultural Centre. Even though the client hired a PR firm to assist, the company hardly have any experience of handling online streaming, and there was no broadband supply in the outdoor venue. Due to technological limitations, the situation becomes quite complicated. Therefore, customers need professional third parties to provide services to assist them in close contact and coordination with program producers, telecom providers and site manager to provide absolute smooth and stable streaming.